The InboundHow Article Library

Explore every article in the InboundHow archive. Original publication dates are shown so you can distinguish historical platform coverage from broader marketing ideas.

For a guided reading path, start with the inbound marketing roadmap. For the latest articles first, visit the blog.

• 21st century marketing for small businesses

  Explore how small businesses can approach inbound marketing with limited budgets, useful content and alternatives to mass-media advertising.

  Published April 7, 2015

• 6 Golden Rules towards Marketing Automation for Franchise Business

  Six principles for franchise marketing automation, covering customer connections, meaningful experiences and the role of data in marketing decisions.

  Published August 9, 2019

• A smear campaign against the internet

  An archived perspective on India's 2015 net neutrality debate, telecom providers and the implications for people using internet services.

  Published April 14, 2015

• Boost Your Business with App Based CRM Solutions

  Explore how app-based CRM can support customer feedback, responsiveness and business relationships in this introduction to customer management.

  Published July 12, 2018

• Content Marketing Still Matters !

  Explore content marketing's purpose, history and formats, and how useful information can help a business attract and retain customer interest.

  Published April 5, 2017

• Get Out of OIG/OCR Crosshairs by Making Your Website/App ADA Compliant

  An archived discussion of website accessibility and ADA concerns from 2019. Review the original perspective alongside current authoritative guidance.

  Published September 24, 2019

• Google I/O 2018 All you need to know !!!

  Revisit our coverage of Google I/O 2018, including its consumer technology themes and discussion of artificial intelligence and digital assistants.

  Published May 21, 2018

• Google Mobile Update 21 April 2015 | All you need to know to get ready for Google Mobilegaddon!

  Historical coverage of Google's April 2015 mobile-friendly search update and the mobile usability concerns discussed before its launch.

  Published April 2, 2015

• Influencer marketing in the real world: DBrand case study

  An archived DBrand case study examining influencer marketing, digital attention and how brands adapt their advertising to online audiences.

  Published October 23, 2017

• Long-Tail Keywords for SEO: A Better Way to Connect with Customers

  Learn how specific search phrases connect SEO with customer needs, competition and a clearer keyword strategy in this long-tail keyword introduction.

  Published July 28, 2016

• Magento 2.0 Payflo Pro Hack – How to Fix

  A historical account of Magento payment attacks and the response considered in 2019. Read it as an incident case note, not a current patch guide.

  Published April 12, 2019

• Magic of Google Re-marketing – How effectively you use to build brand and get conversions

  An introduction to remarketing and reconnecting with past website visitors, with the branding and conversion ideas discussed in our 2016 article.

  Published April 26, 2016

• Manage Complex Processes, Measure and Optimize Your Digital Marketing Efforts

  Understand how marketing automation connects repetitive tasks, customer journeys and campaign measurement, with examples from this archive guide.

  Published December 8, 2019

• Ok Google, Siri, Alexa – Scratch my Back Please !

  A 2018 look at voice assistants, everyday information seeking and family life, exploring how Siri, Alexa and Google became part of daily routines.

  Published November 26, 2018

• Proximity Marketing for Restaurants!

  Explore the restaurant marketing and accessibility uses of Bluetooth beacons discussed in this 2019 article, including location-based app interactions.

  Published September 4, 2019

• Serving up News Hot and Spicy for the Indian Diaspora

  Explore the move from print to digital news and the opportunities for publishers serving the Indian diaspora in this 2019 archive article.

  Published March 13, 2019

• SHOCKING Drop from SERP 1st to Nowhere!

  A first-hand account of a sudden Google ranking drop in 2022, with the search-position screenshots and checks documented by the NetKarma team.

  Published June 6, 2022

• Slack vs MatterMost and Rocket Chat. Are the open Source Alternatives worth it ?

  Our 2017 comparison of Slack, Mattermost and Rocket.Chat explores workplace chat and open-source alternatives. Product details reflect that period.

  Published August 30, 2017

• Step by Step guide on how to use Twitter for Paid Marketing in India

  Read the original 2015 guide to paid Twitter marketing in India. Advertising interfaces, pricing and platform policies have changed since publication.

  Published August 12, 2015

• The Ultimate SEO Tool list for 2019

  Browse our original 2019 list of SEO, outreach and research tools. This historical roundup reflects the products and capabilities described at publication.

  Published January 7, 2019

• Turo Rental Nightmare

  A first-hand Turo rental account from 2019 examining registration, support and rental workflows, with lessons for customer experience design.

  Published October 2, 2019

• What can be learned from Zomato’s PR Debacle last week !

  An archived look at Zomato's 2015 branding controversy, public reactions and the customer-engagement lessons considered at the time.

  Published March 16, 2015

• What To Do Gmail Compromise Step By Step Guide

  Archived excerpts on Gmail compromise, WordPress protection and spam tools. These short historical notes are not a complete current recovery guide.

  Published March 4, 2017

• When digital marketing fails

  An agency perspective on why digital marketing projects disappoint, examining low-cost shortcuts, website quality and the tradeoffs businesses make.

  Published July 11, 2015

• Why you should go for Facebook Ads instead of Google AdWords for your E-commerce business

  An archived comparison of Facebook advertising and Google AdWords for ecommerce, exploring budget choices and the advertising landscape in 2016.

  Published April 26, 2016

• Why your website needs a makeover

  Explore how website design, readability and first impressions influence trust, with questions to consider when planning a website redesign.

  Published April 23, 2015