Technology
Boost Your Business with App Based CRM Solutions
Explore how app-based CRM can support customer feedback, responsiveness and business relationships in this introduction to customer management.
THE JOURNAL
Ideas for your
next move.
Perspectives on marketing, technology and the customer experience. Browse the archive, or find your starting point.
Technology
Google I/O 2018 All you need to know !!!
Revisit our coverage of Google I/O 2018, including its consumer technology themes and discussion of artificial intelligence and digital assistants.
Technology
Influencer marketing in the real world: DBrand case study
An archived DBrand case study examining influencer marketing, digital attention and how brands adapt their advertising to online audiences.
Startup Hacks
Slack vs MatterMost and Rocket Chat. Are the open Source Alternatives worth it ?
Our 2017 comparison of Slack, Mattermost and Rocket.Chat explores workplace chat and open-source alternatives. Product details reflect that period.
SEO Hacks
Content Marketing Still Matters !
Explore content marketing's purpose, history and formats, and how useful information can help a business attract and retain customer interest.
Security
What To Do Gmail Compromise Step By Step Guide
Archived excerpts on Gmail compromise, WordPress protection and spam tools. These short historical notes are not a complete current recovery guide.
SEO Hacks
Long-Tail Keywords for SEO: A Better Way to Connect with Customers
Learn how specific search phrases connect SEO with customer needs, competition and a clearer keyword strategy in this long-tail keyword introduction.
Startup Hacks
Why you should go for Facebook Ads instead of Google AdWords for your E-commerce business
An archived comparison of Facebook advertising and Google AdWords for ecommerce, exploring budget choices and the advertising landscape in 2016.
Technology
Magic of Google Re-marketing – How effectively you use to build brand and get conversions
An introduction to remarketing and reconnecting with past website visitors, with the branding and conversion ideas discussed in our 2016 article.
User Engagement
Step by Step guide on how to use Twitter for Paid Marketing in India
Read the original 2015 guide to paid Twitter marketing in India. Advertising interfaces, pricing and platform policies have changed since publication.