SEO Hacks
6 Golden Rules towards Marketing Automation for Franchise Business
Six principles for franchise marketing automation, covering customer connections, meaningful experiences and the role of data in marketing decisions.
EXPLORE A TOPIC
Social Obligations
Explore archived commentary on digital responsibility, public reactions, brand communication and the wider effects of technology.
SEO Hacks
Serving up News Hot and Spicy for the Indian Diaspora
Explore the move from print to digital news and the opportunities for publishers serving the Indian diaspora in this 2019 archive article.
Social Obligations
When digital marketing fails
An agency perspective on why digital marketing projects disappoint, examining low-cost shortcuts, website quality and the tradeoffs businesses make.
Social Obligations
A smear campaign against the internet
An archived perspective on India's 2015 net neutrality debate, telecom providers and the implications for people using internet services.
Social Obligations
What can be learned from Zomato’s PR Debacle last week !
An archived look at Zomato's 2015 branding controversy, public reactions and the customer-engagement lessons considered at the time.