Marketing
Manage Complex Processes, Measure and Optimize Your Digital Marketing Efforts
Understand how marketing automation connects repetitive tasks, customer journeys and campaign measurement, with examples from this archive guide.
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Browse additional InboundHow articles on digital marketing, business processes and customer experience from the archive.
Marketing
Turo Rental Nightmare
A first-hand Turo rental account from 2019 examining registration, support and rental workflows, with lessons for customer experience design.
Marketing
Get Out of OIG/OCR Crosshairs by Making Your Website/App ADA Compliant
An archived discussion of website accessibility and ADA concerns from 2019. Review the original perspective alongside current authoritative guidance.
Marketing
Proximity Marketing for Restaurants!
Explore the restaurant marketing and accessibility uses of Bluetooth beacons discussed in this 2019 article, including location-based app interactions.
SEO Hacks
6 Golden Rules towards Marketing Automation for Franchise Business
Six principles for franchise marketing automation, covering customer connections, meaningful experiences and the role of data in marketing decisions.
Marketing
Magento 2.0 Payflo Pro Hack – How to Fix
A historical account of Magento payment attacks and the response considered in 2019. Read it as an incident case note, not a current patch guide.