SEO Hacks
SHOCKING Drop from SERP 1st to Nowhere!
A first-hand account of a sudden Google ranking drop in 2022, with the search-position screenshots and checks documented by the NetKarma team.
THE JOURNAL
Ideas for your
next move.
Perspectives on marketing, technology and the customer experience. Browse the archive, or find your starting point.
Marketing
Manage Complex Processes, Measure and Optimize Your Digital Marketing Efforts
Understand how marketing automation connects repetitive tasks, customer journeys and campaign measurement, with examples from this archive guide.
Marketing
Turo Rental Nightmare
A first-hand Turo rental account from 2019 examining registration, support and rental workflows, with lessons for customer experience design.
Marketing
Get Out of OIG/OCR Crosshairs by Making Your Website/App ADA Compliant
An archived discussion of website accessibility and ADA concerns from 2019. Review the original perspective alongside current authoritative guidance.
Marketing
Proximity Marketing for Restaurants!
Explore the restaurant marketing and accessibility uses of Bluetooth beacons discussed in this 2019 article, including location-based app interactions.
SEO Hacks
6 Golden Rules towards Marketing Automation for Franchise Business
Six principles for franchise marketing automation, covering customer connections, meaningful experiences and the role of data in marketing decisions.
Marketing
Magento 2.0 Payflo Pro Hack – How to Fix
A historical account of Magento payment attacks and the response considered in 2019. Read it as an incident case note, not a current patch guide.
SEO Hacks
Serving up News Hot and Spicy for the Indian Diaspora
Explore the move from print to digital news and the opportunities for publishers serving the Indian diaspora in this 2019 archive article.
SEO Hacks
The Ultimate SEO Tool list for 2019
Browse our original 2019 list of SEO, outreach and research tools. This historical roundup reflects the products and capabilities described at publication.
Technology
Ok Google, Siri, Alexa – Scratch my Back Please !
A 2018 look at voice assistants, everyday information seeking and family life, exploring how Siri, Alexa and Google became part of daily routines.