Digital landscape is fast evolving, over the last 5 years we have seen the advent of Social Media, Smart Phone revolution and Few Elections won just on the strength of Digital Media. Its becoming increasingly difficult for the brands to adapt and modify to the changing technology, meanwhile evolving their content creation strategy.
Most of the brand strategists realize the importance of Internet as major influences. People are not only buying products and services online, they are also researching online before making any purchase. This makes Internet an important constituent of any brand awareness strategy. But it’s a huge challenge to be able to make rapid technology changes and effective usage of online medium requires a lot of innovation. So we are planning to visit all the famous brands who have considerable foot print in print and Television advertising and will evaluate their Digital strategy. We will than rate these brands on basis of our 6 point criteria and will give them an over all score on who is doing the job well. The idea here is to understand the challanges faced by these brands and to help small businesses understand the importance of implementing these important steps to have an excellent web presence.
Following are the 6 point criteria of our evaluation of these brands.
- SERP Rankings
- User Experience
- User Engagement
- Social Engagement
- Content Marketing
- Brand Reputation