When digital marketing fails

When digital marketing fails

You can pick two: good, fast or cheap Digital marketing is truly unique in a way that it lets small players get their fair share of attention. Marketing is no longer a bloodbath where big corporations crush small underdogs ruthlessly. However, as with everything else,...
A smear campaign against the internet

A smear campaign against the internet

Telecom industry vs net neutrality On 27th March 2015, Telecom Regulatory Authority of India publishes a paper. They call it “Consultation Paper on Regulatory Framework for Over-the-top (OTT) services”. It’s part of an effort to dismantle net...

How to use Linkedin for better B2B marketing

Well Facebook has the sheer numbers, twitter has the power to spread news quick and Google Plus has the obvious SEO advantage bundled with it. The place where Linkedin has carved its niche is B2B marketing.  The reason for that is simple, the decision makers are on...