Long-Tail Keywords for SEO: A Better Way to Connect with Customers

Long-Tail Keywords for SEO: A Better Way to Connect with Customers

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Competition – it all starts and ends with competition. How much competition you have in the line of business defines your prosperity and even survival.

Aristotle said this 2,300 years ago – “Device for getting money is of universal application, and is nothing but the creation of a monopoly.” And it holds true today, and will be for coming future.

The same is echoed by Peter Thiel, a billionaire investor who was the first outside investor in Facebook.

But why am I telling you this on a blog post about long tail keywords.

Well, because SEO, or search engine optimization is no different. You are one of a kind business delivering one of a kind service? SEO will be child’s play for you. But for the rest of us who are competing against other businesses it requires a well-thought strategy.

Keywords are the backbone of any SEO strategy. Keywords are words or phrases that people type into Google search bar while searching. Keywords are essentially people’s thoughts in the form of words.

There are two types of keywords – regular keywords (1-3 words, eg buy shirts online) and long tail keywords (more than 3 words, eg buy levis shirt online). Now, at first it seems that you should target regular keywords because so many people are using those, but let us tell you a secret. It’s the long tail keyword that will help you progress.

Think about it: if you google a word ‘Hand Bag’. It is a very broad keyword. But if you Google ‘ladies leather handbags online shopping in India’, you know exactly what you want to buy. Long-tail keywords are longer and more specific as the visitors are more likely to use for their purpose.

Long-tailed keywords; a Chinese dragon

Long-tailed keyword is a Chinese Dragon which goes on and on. If we create a graph of web-wide keywords popularity, a very few phrases (Charlie Hebdo, Justin Bieber, Jurassic World, Flipkart) would show an enormous amount of searches.

But, the surprising part is these are the small percentage of all searches coming from the mid-length keywords. It means that seventy percent of page views are the result of long-tailed keywords.

Only Connect: Finding Qualified Searchers with Long-Tail Keywords

Shorter keywords can be difficult in rankings as the competitions are too high. With smart implement of long-Tail Keywords, you can attract exactly the audience you’re looking for. Here, the return on the investment will be proportionally much higher as the audience will be far closer to the point-of-purchase.

Lower the Competition, Lower is the cost

Long-tail keywords are equally important for all businesses, who want their content to rank in Google organic search as well as for advertisers running paid search marketing campaigns. Because while bidding, due to the less competition, the cost per click is always lower.

By targeting longer and more specific keywords, that are right for you and for your niche, in your AdWords campaigns, you can get your ad rankings higher on relevant searches without paying a premium for every click.

Using The Long-Tail Keyword Generator Tool

It is easy to find long-tail keywords with keywords research tools. Let’s find out how.

  • Using Google Search
  • Using Google Keyword Planner
  • Find Low Competition Using Long Tail Pro
  • By Spying on Your Competitors

Using Google Search

Simply in Google search, when you type a generic keyword, you will find some fantastic and easy to rank long tail keywords. You can also use the prefix like “how to” or ‘What is” etc to find the same.

This is the best method when you already have some generic keywords in mind, and the keyword selection depends according to your requirements.

Using Google Keyword Planner

There are many keywords research tools available. Go with Google Keyword Planner which is the best one and is entirely free to use. Just type in a search query in the Google Keyword Planner, you will get a table where profitable and competition based keyword (high, low and medium) are placed on the first page.

You can select according to your requirement.

Find Low Competition Using Long Tail Pro

There are some paid tools like Long Tail Pro. You can use it for keyword research. This will of course ask you to spend money, but will save your time a lot by showing complete detail structure of the top 10 pages, currently ranking for your target keyword.

It will also help you to check whether your web page is ranking for your target keyword or not.

By Spying on Your Competitors

As we have already discussed, to start looking for long tail keywords, you need to have some generic keywords in your mind. What you need to do is you simply come up with the new keywords and start spying on both types of competitors – the more popular ones and the less popular ones.

Choose a competitor that gets most of its traffic from search engines. You will find a number of keywords that the site is ranking for along with the search volume, search result, the CPC of the keyword and the trend. You can also use Google Trends to see whether the keyword you have selected is worth working on or not.

Conclusion

When you search the best tips to rank your site, you would find a number of different ways like On-page SEO optimization, Off-page optimization or on social media. No one will recommend you to focus on a particular thing. and that particular thing is Long-tail Keywords!

If you know how to use long-tail keywords, it can be hugely valuable for you to grab traffic. Lots and lots of searches are done for very popular keywords. If the long-tail keywords are not appropriate, there may be one, two, or three searches in a month, or maybe not even.

Managing long-tail keywords means establishing better lines of communication between your business and your targeted audiences. The traffic you draw with long-tail keywords would be more focused, more committed and more anxious of your service.

When you look for or search for long tail keywords, you also need to research for LSI keywords, just to make sure that your site, blog or article ranks for multiple terms and not only for the targeted keyword.

Manu Mayank

Sucker for Growth Hacking and Disruptive innovation, Global brand consulting and digital marketing exposure, Passionate about cooking and insightful conversations. I am still in process of realization of self.

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